Founding Leadership
Global Chief Transformation Officer. Founder & Managing Partner. CNBC International Commentator. 30+ years. 65+ markets. Fortune 500 trusted advisor.
— Executive Summary
Dan Collins is a globally recognised Chief Transformation Officer and the Founder & Managing Partner of Experience Transformation — a specialist professional services firm at the intersection of digital, business, and customer transformation. With more than 30 years of experience operating across 65+ markets, Dan has established a reputation as one of the world's foremost authorities on enterprise-wide transformation.
Throughout his career, Dan has partnered at the C-suite level with some of the most influential global organisations, leading complex, multi-stakeholder transformation programmes spanning corporate strategy, technology integration, customer experience, and organisational redesign. His authority spans both B2B and B2C environments across Financial Services, FMCG, Automotive, Technology, Media, and Telecommunications.
"Dan brings the rare combination of strategic vision, operational rigour, and genuine global experience that defines world-class transformation leadership. He does not just advise organisations on where they need to go — he helps them get there."
Dan specialises in designing and executing multi-pronged transformation strategies that integrate digital innovation, process re-engineering, customer-centric operating models, and cultural change. His frameworks consistently deliver measurable, needle-moving results — driving extraordinary profit growth while building sustainable competitive advantage.
He has led teams of 250+ professionals across Europe, the Americas, and Asia within some of the world's largest holding company networks. Uniquely, Dan deploys the latest AI advancements — including GenAI, LLMs, multimodal AI, and data modelling — to enhance the experience and significantly improve delivered outcomes across every transformation programme.
His ability to operate simultaneously at the strategic and operational levels — bridging the C-suite vision with front-line execution — is a defining characteristic that sets Experience Transformation apart from traditional consultancies.
Dan is a widely published thought leader on enterprise transformation — author of multiple whitepapers on global transformation strategy, digital disruption, and customer-driven operating models. His perspectives are sought by editors and producers because he combines deep strategic expertise with the hard-won credibility of having led large-scale transformation programmes across six continents.
Dan's engagements are defined by measurable commercial impact across four core value drivers: accelerated revenue growth through improved customer acquisition and retention; significant operating cost reduction through process re-engineering and lean methodologies; strengthened competitive positioning through digital strategy and technology integration; and cultural alignment that enables organisations to sustain change long after the engagement concludes.
Dan embeds alongside leadership teams, working in genuine partnership with employees and customers rather than delivering recommendations from a distance.
B.A., Journalism · Concordia University, Montréal, Canada · Published Author, Global Transformation Whitepapers
— Career History
A career built across the world's most demanding organisations — from start-up to Fortune 500, from interim C-suite to global programme leadership. Every role has contributed to a methodology refined over 30+ years and 65 markets.
Premier boutique global transformation consultancy delivering integrated Business, Digital and Customer-led transformation for Fortune 500 and PE-backed clients worldwide.
Boutique strategy and digital consultancy providing global CRM, digital transformation and corporate strategy services across Fortune 500 accounts.
EMEA digital and CRM leadership across 23 offices, connecting global brands to their target audiences through integrated digital strategy.
— Selected Engagements & Outcomes
The following case studies illustrate the scope and commercial impact of representative engagements across sectors and geographies. Additional case studies available on request.
Engaged as interim transformation lead on an $8M+ mandate to rebuild corporate strategy around customer acquisition, retention and satisfaction. Redesigned the core operating model across multiple business lines, eliminating structural inefficiency while simultaneously lifting customer satisfaction scores by 12.5% within the first year.
Led a global transformation programme spanning 500+ employees and multiple business units. Delivered $100M+ in combined operational and marketing cost reductions whilst simultaneously developing and launching the company's first CRM product offering — creating an entirely new line of business with material long-term revenue potential.
Designed and delivered a bespoke global CRM solution that improved customer resolution efficiency by 35% and cut annual costs by $75M. The programme's effectiveness was so compelling that Nortel's board subsequently authorised a $2.1 billion acquisition of an eCRM company to scale the model across the enterprise.
Led customer-centric transformation across five brands (VW, Audi, Porsche, Škoda, SEAT) with direct C-suite accountability. Repositioned the customer as the primary driver of decision-making across the dealer ecosystem. Redesigned pre- and post-sales engagement for B2C and fleet channels, improving retention and commercial performance.
Appointed by the CEO to develop and lead the optimisation of enterprise-wide customer transformation across a $30B+ global organisation. Architected and launched SAP's inaugural Global Customer Experience Council as the only external resource. Introduced customer-led planning and measurement frameworks now embedded in core operations.
Sustained senior advisory relationship spanning multiple global business units over three decades. Guided the evolution from product-centric to customer-aware enterprise. Delivered dozens of transformation programmes across 55+ markets globally — spanning Windows, Xbox, Office, Enterprise, HED, MSN and MED divisions.
— Geographic & Sector Reach
Dan is available to global organisations as Chief Transformation Officer, interim transformation leader, and strategic advisor. Engagements are structured to deliver rapid, tangible results.